Shop expert recommendations
“Very happy doggies”
“I am fussy when it comes to dry food for my dogs and only buy quality Australian made. I performed several tests involving a choice between different kibble and surprisingly ADVANCE™ won each time against alternative brands. It will definitely be added as part of the rotation going forward and I’ll definitely be trying other flavours.”
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100% money back guarantee
Our risk-free guarantee means we’ll refund you if your furry friend isn’t sold on ADVANCE™.
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Proudly made in Regional Australia
We're Aussie to the core, backed by the globally-renowned Waltham Pet Science Institute. Our pet food is made with the best quality ingredients, right here in Australia.
Evidence-based taste in every bite
We care what we put into our bodies. Our pets should too. Serve them the food that’s formulated by science but made with love.
Everything they need, nothing they don’t.
No artificial preservatives
Mircobiome and gut support
Flavours for fussy eaters
Recommended by professionals
Better for the planet
Best for puppies
Carefully-curated kibble that’s packed with nutrients to help the little ones thrive.