Rooted in research.
Made to nourish.
Served with love.
Expert pet nutrition is the foundation for a long life of good health. At ADVANCE™ we use Aussie science to understand the unique needs of pets and create tailored nutritional solutions to meet each growth and development milestone.
A trusted approach to pet wellness
Backed by the globally-renowned Waltham Pet Science Institute and Guide Dogs Australia, our tailored nutritional solutions are trusted by pet professionals, breeders and owners across Australia and the world.
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Fueled by Aussie science
We're Aussie to the core and proud of it. Our pet food is made for the Aussie climate, with the best quality ingredients.
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Premium pet food that's made for life.
ADVANCE™ dog and cat food is scientifically tailored to support the unique age, breed and needs of pets at every development stage and from every walk of life.
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Proudly Australian
All ingredients and formulas used in ADVANCE™ pet food are meticulously tested to maintain the highest standards of quality and nutrition.
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Where nutrition meets nourishment
As an Aussie brand, we're proud to support Australian science initiatives, advancing the health and wellness of local pets, their owners and their communities.