Rooted in research. 
Made to nourish. 
Served with love.

Expert pet nutrition is the foundation for a long life of good health. At ADVANCE™ we use Aussie science to understand the unique needs of pets and create tailored nutritional solutions to meet each growth and development milestone.

Better for pets, people and the planet

Our approach to pet wellbeing comes from local quality ingredients, the impact we create, and the one we leave behind. Powered by Aussie science and dedicated to creating a better world for pet communities, ADVANCE™ is constantly improving our working practices to reach our goals of zero net emissions by 2025. 

Creating a better world for pets

A trusted approach to pet wellness

Backed by the globally-renowned Waltham Pet Science Institute and Guide Dogs Australia, our tailored nutritional solutions are trusted by pet professionals, breeders and owners across Australia and the world.

Our trusted approach to pet wellness


Fueled by Aussie science

We're Aussie to the core and proud of it. Our pet food is made for the Aussie climate, with the best quality ingredients.


Premium pet food that's made for life.

ADVANCE™ dog and cat food is scientifically tailored to support the unique age, breed and needs of pets at every development stage and from every walk of life. 


Proudly Australian

All ingredients and formulas used in ADVANCE™ pet food are meticulously tested to maintain the highest standards of quality and nutrition.


Where nutrition meets nourishment

As an Aussie brand, we're proud to support Australian science initiatives, advancing the health and wellness of local pets, their owners and their communities.

Loved by owners and their pets

David, F

We just love this product and have been using ADVANCE puppy for many years. We also tell all our puppy buyers to feed them ADVANCE.

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Nicole S

ADVANCE has proven that it is the best out for our fur babies.

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Ann & Dennis O

We started using ADVANCE back in 2006. It has most certainly improved the overall coat, condition and wellness of our dogs.

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I like that it’s nutritionally balanced and that my dog didn’t have any hesitation eating it when we first offered to him.

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Trusted by Aussie pet professionals

ADVANCE™ combines the best natural ingredients with expert scientific knowledge to develop premium nutritional solutions, trusted by vets, breeders and pet professionals.

Trusted by Aussie pet professionals
dog sleeping on lap
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