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Science-based pet nutrition you can trust for life

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Discover the ADVANCE™ Pro-Team membership

It’s your key to accessing exclusive offers and rewards for scientifically-formulated pet food that’s packed with the best natural ingredients. Unlock premium nutrition that’s tailored to breed, age and health need, and delivered straight to your door.
It’s your key to accessing exclusive offers and rewards for scientifically-formulated pet food that’s packed with the best natural ingredients. Unlock premium nutrition that’s tailored to breed, age and health need, and delivered straight to your door.

Where science meets sustenance

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Aussie by nature, science by design

ADVANCE™ combines premium natural ingredients with expert scientific knowledge to support pets’ nutritional needs.

Evidence-based taste in every bowl

Scientifically-formulated nutrition will always be in fashion. Feed them the food you can trust – today, tomorrow and for life.

Trusted by the Aussie pet community

We’re proud to work closely with the Waltham Pet Science Institute and Guide Dogs Australia to support the needs of breeders, vets and all pet professionals.

We’re on a mission to enhance pet wellbeing

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Evidence-based always

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Backed by Waltham Institute

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Tailored to their needs

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Purposeful ingredients

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Designed for Aussie climates

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Premium pet food,  for a healither life

As a homegrown leader in pet wellness, we’ve got their health and wellbeing down to a science.