| ADVANCE™ Pet Food

Science-based pet nutrition you can trust for life

Discover the ADVANCE™ Pro-Team membership

It’s your key to accessing exclusive offers and rewards for scientifically-formulated pet food that’s packed with the best natural ingredients. Unlock premium nutrition that’s tailored to breed, age and health need.

For Breeders

For Vet Clinics

For Pet Professionals

Where science meets sustenance

Aussie by nature, science by design

ADVANCE™ combines premium natural ingredients with expert scientific knowledge to support pets’ nutritional needs.

Evidence-based taste in every bowl

Scientifically-formulated nutrition will always be in fashion. Feed them the food you can trust – today, tomorrow and for life.

Trusted by the Aussie pet community

We’re proud to work closely with the Waltham Pet Science Institute and Guide Dogs Australia to support the needs of breeders, vets and all pet professionals.

Cat range

Dog range

We’re on a mission to enhance pet wellbeing

Evidence-based always

Backed by Waltham Institute

Tailored to their needs

Purposeful ingredients

Designed for Aussie climates

Quality ingredients, tested for life

We collaborate with leading Australian scientists to develop premium pet food that’s bursting with essential nutrients for a happier and healthier life.

Fermentable Prebiotic Fibre

Fermentable Prebiotic Fibre provides "food" for beneficial gut bacteria, supporting digestion and overall digestive tract health.

Gut Microbiome

Stool Quality

Natural colostrum

Colostrum is rich in growth factors, immune factors and immunoglobulins that protect the gut lining and support a healthy gut microbiome.

Digestive Health

Gut Microboim

Omega 3 DHA

DHA is one of the primary fats found in the brain, eyes and nerves, required for normal brain and nervous system development.

Brain health

Skin and Coat

Green-lipped mussell powder

A powerhouse of vital joint nutrients can help promote cartilage regeneration and reduce inflammation for better mobility.

Bone density

Joint health

Antioxidant Vitamin E

Vitamin E helps to rid the cell from the action of free radicals that might contribute to the ageing process and cell death.

Immunity

Heart Health

A breeder success story

“Staffordshire Bull Terriers require physical fitness, muscle strength and tone for showring success. We had tried other brands, but we found we always needed to add meat to maintain condition during exercise and achieve the results we require. Within the first month of changing to ADVANCE, our dogs were already maintaining strong, lean muscles and beautiful shiny coats. Good health and fitness starts on the inside. Now, we won’t feed anything else.”

Justine Blyth

Bustabones Knls

Premium pet food, for a healither life

As a homegrown leader in pet wellness, we’ve got their health and wellbeing down to a science.

Science-based pet nutrition you can trust for life

Discover the ADVANCE™ Pro-Team membership